Created in 2017 by Le FRENCH DESIGN by VIA and in partnership with the Institut français, the exhibition celebrates the 40 years of commitment and support of Le FRENCH DESIGN by VIA in the service of design. NO TASTE FOR BAD TASTE, so Starck, so Bouroullec, so le French Design…has been held in Milan, Venice, Montreal, Los Angeles, Miami, New York, Buenos Aires, Tokyo, Hong Kong and Singapore.
Acclaimed in full-page spreads in la Repubblica, the Los Angeles Times, The Straits Times Singapore...and spreading virally on social media, it generated over a billion contacts...all celebrating the incredible talent of French designers.
After unveiling the 10 values of French design around the world, with its 40 iconic objects including Nuto by Pierre Charrié, presented in 10 tents designed by the creator Jean-Charles de Castelbajac, NO TASTE FOR BAD TASTE is presented for the first time in France in partnership with the Mobilier national.